Privacy & Policy


We appreciate your confidence in us and understand the importance of secure transactions and information privacy. This Privacy Policy describes how Athena Lifestyle (collectively "Athena Lifestyle, we, our, us") collects, uses, shares, or otherwise processes your personal information via 

While you may be able to access certain sections of the website without registering with us, please keep in mind that we do not provide any products or services through this Website outside of India. Your personal information will be primarily stored and processed in India, which may have data protection laws that differ from those in the country in which you reside. By visiting this Website, providing your information, or using our product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and to be governed by Indian laws, including but not limited to data protection and privacy laws. Please do not use or access our Website if you do not agree. 

Collection of Your Information 

When you use our Website, we collect and store the information you provide us with on a regular basis. In general, you can use the Website without revealing your identity or any personal information about yourself. You are no longer anonymous to us once you provide us with your personal information. We indicate which fields are required and which are optional where possible. You can always choose not to provide information by not using a specific service, product, or feature on the Website. 

We may keep track of your purchasing habits, preferences, and other information that you provide on our Website. We use this data to conduct internal research on our users' demographics, interests, and behaviour in order to better understand, protect, and serve them. This data is compiled and analysed in aggregate form. This information may include the URL you just came from (whether or not it is on our Website), the URL you go to next (whether or not it is on our Website), your computer browser information, and your IP address. 

When you set up an account, transact with us, or participate in any event or contest, we may collect personal information from you (such as your email address, delivery address, name, phone number, credit card/debit card and other payment instrument details). While you can browse some areas of our Website without registering, certain activities (such as placing an order or accessing our online content) do require registration. We use your contact information to send you offers based on previous purchases and your preferences. 

We will collect the information you provide to us if you choose to post messages on our message boards, chat rooms, or other message areas, or leave feedback on the Website or the social media handles maintained by us, or if you use voice commands, virtual try and buy, or similar features to shop on the Website. As permitted by law, we retain this information to resolve disputes, provide customer support, troubleshoot problems, or for internal research and analysis.

Use of user’s Profile Data/Information 

Your personal information is used to provide the products and services you have requested. If we use your personal information to market to you, we will give you the option to opt out of such uses. We use your personal information to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolving disputes; troubleshooting problems; promoting a safe service; collecting money; measuring consumer interest in our products and services; informing you about online and offline offers, products, services, and updates; customising and enhancing your experience; detecting and protecting us against error, fraud, and other criminal activity; enforcing our terms and conditions; and enforcing our terms and conditions 

In order to continuously improve our product and service offerings, we collect and analyse demographic and profile data about our Website's users' activity. We identify and use your IP address to help diagnose server problems and administer our Website. Your IP address is also used to identify you and collect broad demographic data. 

We may ask you to participate in optional surveys conducted by us or a third-party market research agency on occasion. Personal information, contact information, date of birth, demographic information (such as zip code, age, or income level), attributes such as your interests, household or lifestyle information, purchasing behaviour or history, preferences, and other such information that you may choose to provide may be requested in these surveys. The surveys could include the collection of voice data or video recordings, and participation would be entirely voluntary. We use this information to personalise your experience on our Website by displaying content that we believe you might be interested in and displaying content based on your preferences.


On certain pages of the Website, we use data collection devices such as "cookies" to help analyse web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files that are placed on your hard drive to help us provide our services. Cookies do not contain any personal information about you. We provide certain features that are only available by using a "cookie." Cookies are also used to make it possible for you to enter your password less frequently during a session. Cookies can also assist us in providing information tailored to your preferences. The majority of cookies are "session cookies," which are automatically deleted from your hard drive at the end of a session. You can always decline/delete our cookies if your browser allows, but you may be unable to use certain features of the Website and may be required to re-enter your password more frequently during a session as a result. Furthermore, you may encounter "cookies" or other similar devices placed by third parties on certain pages of the Website. We have no control over third-party cookie use. For marketing and analytical purposes, we use cookies from third-party partners such as Google Analytics. Google Analytics assists us in understanding how our customers interact with the site. More information about how Google uses your personal information can be found at You can disable Google Analytics by visiting You can also control the use of cookies at the browser level; however, disabling cookies may limit your ability to use certain features or functions on the services.

Sharing of personal information 

We may share personal information within the Athena Lifestyle group companies for the purpose of providing products and services offered by them to you, and we may market to you as a result of such sharing unless you explicitly opt-out. This disclosure may be required for us to provide you with access to our products and services; to fulfil your orders; to improve your experience; to provide product feedback; to collect payments from you; to comply with our legal obligations; to conduct market research or surveys; and to enforce our Terms of Use. to aid our marketing and advertising efforts; to analyse data; to provide customer service assistance; and to prevent, detect, mitigate, and investigate fraudulent or illegal activities relating to our products and services. Without your explicit consent, we do not disclose your personal information to third parties for marketing and advertising purposes.

We may disclose personal information if required by law or if we believe, in good faith, that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. In the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property, or personal safety of our users or the general public, we may disclose personal information to law enforcement agencies, third party rights owners, or others.

We will share or sell some or all of your personal information to another business entity if we (or our assets) plan to merge with or be acquired by that business entity, or if the business is reorganised, amalgamated, or restructured. If such a transaction occurs, the other business entity (or the new combined entity) will be required to adhere to this Privacy Policy in regards to your personal information.

Security Precautions 

To protect your information, we maintain reasonable physical, electronic, and procedural safeguards. We provide the use of a secure server whenever you access your account information. Once we have your information, we follow our security procedures to keep it safe from unauthorised access. However, by using the Website, users accept the inherent security implications of data transmission over the internet and the World Wide Web, which cannot always be guaranteed to be completely secure, and thus there will always be certain inherent risks associated with Website use. Users are responsible for safeguarding their account's login and password records. We don’t store the users credit card/ debit card security details such as CVV, passwords.


After creating an account with us, all users have the option to opt out of receiving non-essential (promotional, marketing-related) communications. You can unsubscribe/opt-out if you do not want to receive promotional communications from us. 

Underage Policy 

Our Website is only available to those who can form a legally binding contract under the Indian Contract Act of 1872. We never knowingly solicit or collect personally identifiable information from children under the age of 18. If you have shared any personal information about a child under the age of 18, you represent that you have the authority to do so and that you agree to let us use the information in accordance with this Privacy Policy.

Data Retention 

We keep your personal information for as long as is necessary for the purpose for which it was collected or as required by applicable law. We may, however, keep data about you if we believe it is necessary to prevent fraud or future abuse, to allow Athena Lifestyle to exercise its legal rights and/or defend against legal claims, or if required by law or for other legitimate reasons. We may keep your data in anonymized form for analytical and research purposes in the future.

Your Rights 

We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and that any of your personal information that we process that you inform us is inaccurate (in light of the purposes for which it is processed) is erased or corrected. You can directly access, correct, and update your personal information using the Website's functionalities. By logging into our website and visiting the Profile and Settings sections, you can delete certain non-mandatory information. You can also write to us at the address listed below for assistance with these requests.

 You have the option to withdraw your previously provided consent by writing to us at the address listed below. Please include the phrase "for withdrawal of consent" in the subject line of your email. We will verify such requests before acting on them. Please keep in mind that consent withdrawal will not be retroactive and will be done in accordance with the terms of this Privacy Policy, related Terms of Use, and applicable laws. If you withdraw consent granted to us under this Privacy Policy, it may impair your access to the Website or limit our ability to provide you with services for which we deem that information necessary.

Your Consent 

You consent to the collection, use, storage, disclosure, and other processing of your information (including sensitive personal information) on the Website by visiting our Website or providing your information. If you disclose personal information about other people to us, you represent that you have the authority to do so and that you agree to let us use the information in accordance with this Privacy Policy. 

You authorize us to contact you via SMS, instant messaging apps, phone call, and/or e-mail for the purposes specified in this Privacy Policy while providing your personal information on the Website.

Changes to this Privacy Statement 

Please review our Privacy Policy on a regular basis for changes. This Privacy Policy may be updated to reflect changes in our information practises.

Concerns about the Privacy Policy 

If you have a question, concern, or complaint about how your personal information is collected or used under this Privacy Policy, please contact us at

Personal information section: We collect user details like First name, Last name and email Only, on our server( if you log in with Facebook and Google login on our mobile app to update our website.
Data Deletion and Amendment: If you choose to delete your account and all associated data (or specific parts of it), send an email to care  requesting deletion of data. We'll process your request and delete all account data within 90 days. You will receive an email confirmation as soon as it is done.