Collection of Your Information
When you use our Website, we collect and store the information you provide us with on a regular basis. In general, you can use the Website without revealing your identity or any personal information about yourself. You are no longer anonymous to us once you provide us with your personal information. We indicate which fields are required and which are optional where possible. You can always choose not to provide information by not using a specific service, product, or feature on the Website.
We may keep track of your purchasing habits, preferences, and other information that you provide on our Website. We use this data to conduct internal research on our users' demographics, interests, and behaviour in order to better understand, protect, and serve them. This data is compiled and analysed in aggregate form. This information may include the URL you just came from (whether or not it is on our Website), the URL you go to next (whether or not it is on our Website), your computer browser information, and your IP address.
When you set up an account, transact with us, or participate in any event or contest, we may collect personal information from you (such as your email address, delivery address, name, phone number, credit card/debit card and other payment instrument details). While you can browse some areas of our Website without registering, certain activities (such as placing an order or accessing our online content) do require registration. We use your contact information to send you offers based on previous purchases and your preferences.
We will collect the information you provide to us if you choose to post messages on our message boards, chat rooms, or other message areas, or leave feedback on the Website or the social media handles maintained by us, or if you use voice commands, virtual try and buy, or similar features to shop on the Website. As permitted by law, we retain this information to resolve disputes, provide customer support, troubleshoot problems, or for internal research and analysis.
Use of user’s Profile Data/Information
Your personal information is used to provide the products and services you have requested. If we use your personal information to market to you, we will give you the option to opt out of such uses. We use your personal information to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolving disputes; troubleshooting problems; promoting a safe service; collecting money; measuring consumer interest in our products and services; informing you about online and offline offers, products, services, and updates; customising and enhancing your experience; detecting and protecting us against error, fraud, and other criminal activity; enforcing our terms and conditions; and enforcing our terms and conditions
In order to continuously improve our product and service offerings, we collect and analyse demographic and profile data about our Website's users' activity. We identify and use your IP address to help diagnose server problems and administer our Website. Your IP address is also used to identify you and collect broad demographic data.
We may ask you to participate in optional surveys conducted by us or a third-party market research agency on occasion. Personal information, contact information, date of birth, demographic information (such as zip code, age, or income level), attributes such as your interests, household or lifestyle information, purchasing behaviour or history, preferences, and other such information that you may choose to provide may be requested in these surveys. The surveys could include the collection of voice data or video recordings, and participation would be entirely voluntary. We use this information to personalise your experience on our Website by displaying content that we believe you might be interested in and displaying content based on your preferences.
Sharing of personal information
To protect your information, we maintain reasonable physical, electronic, and procedural safeguards. We provide the use of a secure server whenever you access your account information. Once we have your information, we follow our security procedures to keep it safe from unauthorised access. However, by using the Website, users accept the inherent security implications of data transmission over the internet and the World Wide Web, which cannot always be guaranteed to be completely secure, and thus there will always be certain inherent risks associated with Website use. Users are responsible for safeguarding their account's login and password records. We don’t store the users credit card/ debit card security details such as CVV, passwords.
After creating an account with us, all users have the option to opt out of receiving non-essential (promotional, marketing-related) communications. You can unsubscribe/opt-out if you do not want to receive promotional communications from us.
We keep your personal information for as long as is necessary for the purpose for which it was collected or as required by applicable law. We may, however, keep data about you if we believe it is necessary to prevent fraud or future abuse, to allow Athena Lifestyle to exercise its legal rights and/or defend against legal claims, or if required by law or for other legitimate reasons. We may keep your data in anonymized form for analytical and research purposes in the future.
We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and that any of your personal information that we process that you inform us is inaccurate (in light of the purposes for which it is processed) is erased or corrected. You can directly access, correct, and update your personal information using the Website's functionalities. By logging into our website and visiting the Profile and Settings sections, you can delete certain non-mandatory information. You can also write to us at the address listed below for assistance with these requests.
Changes to this Privacy Statement